The Power of Referrals

If you’re experiencing a decline in new patients in your practice due to the economy,
I have a recommendation to help you. Referral marketing… it’s the key to generating new referrals, which drive growth and production.

Referral marketing will help you do these four things:

1. Maintain your relationship with top-level referring GPs and pediatricians.
   
   
2. Turn mid-level referrers into top-level referrers.
   
   
3. Determine which low-level referrers are prospects for greater referrals and which are not.
   
   
4. Develop relationships with non-referring doctors who have the potential to begin referring.

One way to develop and maintain relationships is to hold get-togethers with potential referring doctors. Don’t worry—I’m not talking about an AIG-style luxury retreat. But a simple, inexpensive cocktail hour would provide an opportunity to discuss your practice with fellow doctors and keep you fresh in their minds when it comes time to refer. You owe it to yourself to make sure your pediatric dental practice performs in the most efficient and effective manner possible.

You have to remember one thing—your practice is the best investment you ever made. Maximize that investment with a consistent referral marketing program, and you’ll reap the rewards for years to come.