If You “Wow” ‘Em, They Will Come
One of the best referral sources for your pediatric dental practice is your very own patients and their parents. Your team must consistently “WOW” them to establish strong relationships and motivate them to talk about you to their family and friends.
I call that process Stage III Customer Service™—outstanding customer service that leaves a lasting effect on patients and their parents, which, in turn, leads to more new patients.
One CEO, Tony Hsieh of Zappos.com— a major online shoe merchant—understands the importance of customer service. I recently read in Fortune Magazine that Zappos was listed as one of the Best Companies to Work For. Mr. Hsieh places tremendous value on providing exemplary customer service…
“Our business is based on repeat customers and word of mouth. There's a lot of value in building up our brand name and what it stands for. We view the money that we spend on customer service as marketing money that improves our brand.”
Of course, you’re selling dentistry, not stilettos or loafers. But, this customer service philosophy applies to any business… especially your practice.
I call that process Stage III Customer Service™—outstanding customer service that leaves a lasting effect on patients and their parents, which, in turn, leads to more new patients.
One CEO, Tony Hsieh of Zappos.com— a major online shoe merchant—understands the importance of customer service. I recently read in Fortune Magazine that Zappos was listed as one of the Best Companies to Work For. Mr. Hsieh places tremendous value on providing exemplary customer service…
“Our business is based on repeat customers and word of mouth. There's a lot of value in building up our brand name and what it stands for. We view the money that we spend on customer service as marketing money that improves our brand.”
Of course, you’re selling dentistry, not stilettos or loafers. But, this customer service philosophy applies to any business… especially your practice.
<< Home